Wimzzi on RTBF: giving a voice to local buying and Belgian craftsmanship

Buying local in Belgium: a conscious choice, not a trend

Buying local is not a passing trend.

It is a conscious choice, increasingly made by people who want to consume in a more responsible way.

Buying local means:

• supporting Belgian artisans and local producers,
• preserving craftsmanship often passed down through generations,
• contributing to a strong and sustainable local economy,
• reducing the environmental impact linked to overproduction and long supply chains.

During her appearance on RTBF, Laetitia, our founder of Wimzzi, highlighted a reality that is often overlooked.

RTBF (Radio-Télévision Belge de la Communauté Française) is the public broadcasting service of French-speaking Belgium and one of the country’s main national media outlets. Programmes such as Le 6–8 reach a wide audience and play an important role in public and social discussions.

Wimzzi: much more than a Belgian marketplace

Wimzzi is a Belgian marketplace designed to showcase local craftsmanship and producers from here. From the very beginning, the platform was designed as an ecosystem dedicated to Belgian craftsmanship, where artisans, makers and local producers can:

• sell their creations within a professional framework,
• benefit from fair and balanced visibility,
• share their story and their values,
• reach customers who care about handmade, local and sustainable products.

Today, Wimzzi brings together more than 250 Belgian artisans, selected for the quality of their work, their commitment and their transparency.

Each creation is handmade, produced in small series, and meets strict standards of authenticity.

Why media visibility matters for craftsmanship

Appearing on national radio is more than a symbolic moment.

It is a powerful opportunity to show that:

• Belgian craftsmanship is alive and innovative,
• there are credible alternatives to global e-commerce giants,
• consuming differently is possible without sacrificing quality or aesthetics.

Every listener, every share and every local purchase helps these alternatives exist and strengthens the local economy.

Bringing meaning back to the act of buying

Today, buying or gifting an object is no longer a neutral gesture.

It is a way to:

• express your values,
• support a more human economic model,
• choose durability over instant consumption.

At Wimzzi, we believe that commerce can once again be meaningful, without compromising on quality, creativity or pleasure.

And after RTBF?

This appearance on Le 6–8 is part of a broader journey.

A commitment to:

• highlighting local talent,
• telling the stories of Belgian artisans,
• proving that local can be desirable, modern and accessible.

This is the vision Wimzzi stands for every day, together with its community.

Missed the show?

You can watch the replay of Wimzzi’s appearance on Le 6–8 on RTBF here:

👉 https://auvio.rtbf.be/media/le-6-8-la-plateforme-wimzzi-com-3423542

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