Recap of our “Wimzzi Lunch Session” – All the tools to boost your wimzzi shop

On 14 November 2025, we welcomed our artisans for an exceptional session dedicated to optimising their Wimzzi shop.

A moment of exchange, learning and hands-on practice to help you boost your shops and showcase Belgian local craftsmanship.

In this article, you will find all the topics we covered together, useful links (ChatGPT, AI Studio), and essential best practices to enhance your product pages, your photos and your visibility.

1. Your Wimzzi shop: the foundation of your visibility

Before anything else, make sure you know the link to your Wimzzi shop.

This is your storefront — share it everywhere!

Where to add your link?

Instagram

• Go to your profile > Edit Profile
• Select Links > Add external link
• Paste the URL of your Wimzzi e-shop
• Done!

Facebook

• Go to your page
• Click on About
• Section Websites and social links
• Add your Wimzzi link, then click Save changes

💡 A shop whose link is not shared = customers who cannot find you.

2. Titles and descriptions: the art of selling more

❌ To avoid:

• Identical or repetitive titles across your products
• Blurry, dark or cluttered photos
• No NL/EN translations
• Missing dimensions or missing description

✔️ To do:

A good title = 3 to 4 words maximum

Clear, readable, catchy, and including the main keyword.

A good short description = 160 characters

• Clear category (soy candle / wool scarf / steel keychain…)
• One single differentiating element (size, colour, material…)
• Simple, readable, SEO-optimised

A good long description (max. 500 characters):

Reassure, explain, highlight the local aspect

ex: manufacturing, safe ingredients, care, packaging, durability

3. The Wimzzi prompt

To help you generate professional product pages, we created an optimised prompt.

Copy/paste directly here: https://chatgpt.com/

WIMZZI PROMPT TO COPY-PASTE

You are an expert in e-commerce writing, SEO, artisanal storytelling and optimisation of local product pages (Belgium).

As an artisan, I have a craft shop on the platform www.wimzzi.com, a marketplace bringing together more than 300 local Belgian artisans and producers.

Your mission: optimise my title and descriptions so they are:
- convincing for customers,
- SEO + GEO optimised (Belgium),
- aligned with EEAT principles,
- perfectly suited to showcasing a local artisanal product.

I want you to provide:

1/ TITLE
- 3 to 4 words
- Main keyword
- Clear and descriptive
- Suitable for Google/Meta Ads
- No vague wordplay

2/ SHORT DESCRIPTION (max 160 characters)
- Inspiring, attractive
- Highlights local craftsmanship
- SEO + GEO optimised
- No invented information

3/ LONG DESCRIPTION (max 500 characters)
- Reassuring, precise, persuasive
- Advantages + benefits
- No invented technical details

Mandatory languages:
FR (Belgium), NL (Belgium), EN (UK)

Response format:
TITLE:
FR:
NL:
EN:

SHORT DESCRIPTION:
FR:
NL:
EN:

LONG DESCRIPTION:
FR:
NL:
EN:

4. Photos: your first sales argument

Key takeaways:

• The photo that sells is bright, sharp and consistent
• Minimum 2 photos per item

Ideally:

• clear-background packshot
• lifestyle photo
• zoom photo
• natural atmosphere

Wimzzi also organises professional shooting days — contact us for more information.

5. Using AI to improve your photos

Recommended tools:

👉 Google AI Studio: https://aistudio.google.com/prompts/new_chat

For:

• improving brightness
• generating a clean background
• adjusting colours
• harmonising your visuals

👉 Canva: https://www.canva.com

6. A well-filled shop attracts more

A nearly empty shop is not reassuring…

Add regularly:

✔️ new items

✔️ variations

✔️ best-sellers

✔️ restocked products

💛 Thank you all for joining us!

Let’s keep shining a light on Belgian craftsmanship together.

A human, local and authentic adventure that is only just beginning.

📩 hello@wimzzi.com

#eshop #eshoppage #boostsales #optimiseeshop #onlinevisibility #conversionrateboost #qualitycontent #reliablecontent #trustedcontent #artisanexpertise #brandauthority #onlinecredibility #customertrust #seostrategy #seobelgium #localseo #organicsearch #optimisedcontent #editorialquality #belgianartisan #belgiancrafters #localcraftsmanship #localproduction #handmadebelgium #belgianbusiness #supportlocal #buylocal #localcreations #productphoto #professionalproductphoto #iastudio #canva #creativetools #contentcreation #localmarketplace #wimzzi #middywimzzi #wimzzicommunity #made_in_local #instagram #facebook #dontmissout #lastchance #trendingtoday #discovernow #mustsee