Buying artisanal products in Belgium: Wimzzi or Etsy, what’s the difference?

When looking for a handmade object, an artisanal creation or an original gift idea, Etsy is often the first reflex. The platform is well known, easy to use and widely popular. But over time, another question naturally comes up: where should you buy to truly support Belgian artisans and their know-how?

This question is exactly why Wimzzi was created.

Why Wimzzi was created

Wimzzi was born from a simple observation, made through direct contact with makers. In Belgium, craftsmanship is rich, diverse and deeply human, but there are often too few spaces where it can be properly explained, shared and valued. Many artisans know how to create, but also have to manage sales, communication, online visibility and customer expectations.

Wimzzi was designed as a platform that respects this rhythm, highlights Belgian handmade work and helps buyers understand what they are buying and who made it.

A different approach to online selling

Wimzzi was not created as a general marketplace, but as a place fully dedicated to Belgian craftsmanship. Here, each maker is identified, introduced and placed at the heart of their work. Creations are not just listed — they are explained and brought to life through their stories, materials and gestures.

For buyers, this changes the experience completely. Buying on Wimzzi is not just ordering a product, it is discovering a process, a universe and local know-how.

Buying on Wimzzi: a simple and conscious choice

On Wimzzi, you can find artisanal candles, handmade baby accessories, jewellery, decorative objects, local gourmet products and gift ideas made to last. Each creation is selected for its quality, authenticity and local roots.

Choosing Wimzzi often means choosing to buy less, but better. It is choosing a meaningful gift that directly supports a Belgian maker and values handmade work.

A more human relationship with artisans

One of Wimzzi’s core values is the relationship with artisans. Makers are not left alone on an impersonal platform. They are supported in presenting their creations, writing clear descriptions and telling their story. This helps customers better understand the products and builds lasting trust.

This human approach also encourages greater respect for the time, materials and craftsmanship behind each creation.

Etsy or Wimzzi: a matter of meaning

It is not about saying one platform is better than another, but about understanding what you are looking for as a buyer. Etsy offers a large international showcase. Wimzzi offers a more local, clear and close connection with Belgian artisans.

Depending on whether you want to explore a global catalogue or consciously support local craftsmanship, the choice may naturally differ.

If you want to discover handmade creations from Belgium, support local artisans and offer gifts that tell a story, Wimzzi was created to meet that wish in a simple and human way.

Wimzzi – makers from here, gifts with meaning.

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